41aipvZ90dLMy review of this book is going to sound a bit negative, but my regard for it is not, hence the four-stars.

The book is nicely divided in three sections. The first one is the brain, how it works, studies, it’s history and evolution. The second section is about the effect of the technological world on the mind and vice-versa. And the third is about how to deal with the world, techniques to be more productive, less distracted, more engaged. I don’t have much to say about the first part except that it’s fascinating and some of the studies were new to me and I thoroughly enjoyed it.

The second section is where my surprises begin. For example, it spent a lot of time explaining how you cannot text and drive. I have used my phone while in the car to change songs, podcasts or the route (I use it for navigation) and every time I can clearly see my driving quality going down and thus I only do it in low risk cases (empty highway with lanes on both sides of me, things like that). I can’t believe that there are people that believe they can text and drive.

The second part also spent a lot of time explaining that multitasking is not doing more than one thing at the same time, but doing one for a bit of time, then the other and coming back and that switching has a cost and thus, doing two tasks multitasking is less efficient than doing one task and then the other. Again, is this news? I do multitask but I know both tasks are suffering. Generally I do it for enjoyment or because there’s value in one task being in-progress (silly example: applying coats of paint while reading a book, you need to wait between each coat, so, multitasking has some value).

The third section is what really surprised me the most and made me feel like a very uncommon person. My phone is by my bedside at night in case of an emergency, but only calls from certain people get through; everything else is blocked. I don’t pick it in the middle of the night and I know that when I do, or when I look at it before going to sleep, it’ll affect my sleeping cycle negatively. There wasn’t much new about this in the book but it was a good reminder to improve my sleep hygiene, which I’m going to start doing.

There was a category of recommendations that I found really interesting. Apparently, the presence of a phone, on someone’s hand or on the table, even if it never rings and it’s never touched, even if it’s off, reduces the quality of human interaction. I’m highly skeptical but I’m willing to give it the benefit of the doubt and maybe start avoiding having my phone present during these sort of interaction.

If you are struggling with messages, Facebook, mails, and so on, overriding your life, then, this book might have some good information for you. For me, it didn’t feel very applicably as I’m a work-at-home-entrepreneur, so, Facebook, email, IM tend to be much needed human interaction for me.

Aside from my experience of the book, I think the book is good, and if things are as bad as they are painted in it, more people should read it.

★★★★☆

Buy The Distracted Mind: Ancient Brains in a High-Tech World in USA
Buy The Distracted Mind: Ancient Brains in a High-Tech World in the UK
Buy The Distracted Mind: Ancient Brains in a High-Tech World in Canada

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