It’s really exciting to see Twitter innovating (again). I have an idea for a feature that might be very valuable: rolling tweets.

A rolling tweet goes to a certain amount of users, like 10% or 1000 and then when you press a button, to another 10% and so on. You get to decide the percentages. This is similar to how rolling releases of software operate.

The goal is for people to test the waters. With so many things becoming controversial overnight, I’m sure some some high profile Twitter users would like to see the reaction of a small cohort of users before unleashing their ideas to the whole world.

I would also add the feature of filtering who is in that 10%, so it’s not random. For example, you might want to start with the 10% that is bellow the median of follower count for your account. That way you may be avoiding exposing your controversial idea to a reporter or high profile person that would spread it around more than you intend at that point.

Ultimately, once something is out on the internet, it’s out, and there’s no way back, but this could do some damage control.